Become the Most Known & Trusted Solar Company in Your Competitive Market
We help residential solar companies scale their reputation and revenue by expanding their digital marketing campaigns' reach, relatability, and results with funny, empathy-driven, and strategically-integrated video creative.
The Hard Sell... Is a Harder Sell.
Homeowners are tuning out traditional solar ads on Facebook, Google, Instagram, and other customer acquisition methods. They’re numb to the same offers, high-pressure tactics, and generic messaging that just don’t invite attention or build trust, anymore.
Engage with Humor. Align with Education. Convert with Context.
The best-performing solar ads today don’t interrupt—they belong. Contextual creative engages homeowners by matching the tone & function of the platform they’re on.
And what have we found from working with top solar lead gen agencies and Fortune 500 companies & agencies in NYC?
Humor is contextual on almost every platform
It consistently outperforms traditional content by validating the viewers’ pain points and creating a positive feeling around the solution > YOU.
This means: more engagement. Lower ad costs. More Customers.
We specialize in super-charging your digital ad campaigns with funny, relatable ad creative that transitions cold viewers into warm leads.
Sure, Homeowners Watch Funny Videos, But Do They Convert into Solar Appointments?
When created with sound strategy & execution, yes!
For example, we created a video campaign for Bill Murphy’s lead gen agency, SOLAR CHEAT CODE, which was generating leads for upwards of 80 sales reps at the time.
Out of the ~15-20 video creatives they were using across their ad accounts, they found that our video generated the best Click > Lead rate (~5x average) and the fourth best Cost Per Appointment within two days of launching
Before being optimized with opening hooks & targeting.
Making Funny Videos Accessible to Solar Companies of All Sizes
Engaging, Contextual Videos for Digital Ad Campaigns
FOR MID & LARGE SOLAR COMPANIES
Custom Video Campaigns
Designing strategic, enjoyable video marketing campaigns is our bread and butter.
Located just 20 miles outside of New York City, we draw on our network of great actors, comedy writers, production crew, and marketers to create videos that connect you with qualified homeowners in a way they trust & enjoy–seamlessly transitioning them from enjoyable storytelling to trustworthy interactions..
FOR SMALLER REGIONAL COMPANIES
License Customizable Video Libraries
Deploy creative rapidly, without investing in the longer, more hands-on development process of custom video production.
We’ve developed a high-end library of modular videos for digital ads that we customize to your brand, offers, calls to action, taglines, and regional specifications. Regional Exclusivity Available.
A New, Uncrowded Chanel for Solar: CTV (Connected TV)
Just as Facebook Ads fueled the growth of hundreds of solar companies in the mid-late 2010’s, we believe CTV (Streaming TV Apps) is the new gold rush for solar companies, waiting to be claimed by forward-thinking solar companies.
CTV advertising combines the targeting of social advertising with the reach and built-in authority & trust of traditional TV, so your brand can reach qualified homeowners next to established brands–positioning you as the go-to authority for solar in your area.
How does this translate into results? It acts as jet fuel for your existing direct response campaigns–increasing branded searches, recognition, and trust,
Then, you can attribute your leads to those who’ve seen your CTV ads using our tracking pixel, so you can accurately measure its impact on your bottom line.
We're so excited about CTV's potential that we're putting our money where out mouth is and offering a:
Free, 30-day CTV Trial Campaign
Through the end of May, 2025, we’re offering qualified solar companies an end-to-end, done-for-you CTV campaign; including:
- Campaign Strategy: We’ll help you connect with your ideal homeowners
- Full Creative Services: We’ll customize one of our pre-tested solar commercials to your brand, offer, lead magnet, location, messaging, and a lot more. If you prefer a custom video, we can discuss one-time discounted production rates for the trial.
- Campaign Launch & Management: We’ll set up your campaign, monitor it daily, and adjust or fully replace creative to make sure only the winning versions remain.
After the month ends, you can decide whether to continue your campaign based on actual ROI calculations, not just a big promise.
Interested? Let’s hop on a call to see if it could be a good fit for amplifying your solar company.
About the Solar Ad Lab
As a boutique video marketing & production studio, Solar Ad Lab is run by Kevin Barber, who has spent over 15 years working as a freelance commercial director & producer in New York City for major brands, like Gatorade, Forbes, and Mastercard. He brings his network of professional actors, writers, crew, and marketers to the Solar Ad Lab to apply their creativity to the solar industry to build connections that grow solar companies.
After producing over 20 videos and multiple campaigns over three years for the Solar Cheat Code Agency, he became entrenched in the solar mission & marketing process. He saw a mismatch between the quick transaction, sales-driven culture of the industry and the opportunity to connect with homeowners on their terms in a scalable way they enjoy.
Solar Ad Lab has been born to connect homeowners with solar companies in a more human way–one that speaks to their pain points, aspirations, and psychology, while nurturing them through the buying cycle with clarity & authority. By taking this approach, solar companies can expand their reach into untapped homeowners in their markets and establish their reputation as the approachable, go-to solar brand in their area.
Interested in Discussing How Contextual Video Could Help Your Solar Marketing?
Reach Out Today!
We’ll learn about your current marketing efforts and discuss how human, relatable video can help you you connect with and convert qualified homeowners.
No Pitch. No pressure.