Become the Most Known & Trusted Solar Brand In Your Area
We help regional solar epc's and marketers create video ecosystems that connect with the maximum number of qualified homeowners in your area, while driving down cost of acquisition and sales friction.
By helping our clients develop relationships with homeowners using a relatable, human approach with video, we empower our clients to stand apart from their competition and grow their businesses.
The Hard Sell is in Hard Times
no more relying just on the hard sell. rising ad costs. wary untrusging customers. Bad actors, and mature platforms (except CTV> check out how we’re tapping in)
contextual video working as an acquisition ecosystem
need a shift to contextual video to attract, engage, nurture/convert. funny IG and ctv commercials, edu on yt, new perspective on fb.
talk about whole funnel > guide through journey > Higher CPA, lower CAC
"Testimonial Quote about humor vs direct address > how rapidly it outperformed and what that meant to their bottom line"
Talk Modularas the how making accessible- infographic - how it's possible
About
Behind Solar Ad Lab
I’m a filmmaker and performance marketer who’s helped global brands like Forbes, Gatorade, and Live Nation, and now I’m focused on one mission: helping residential solar companies grow by building trust with the homeowners they serve.
After years creating custom ad creative for one of the top U.S. residential solar marketing agencies, I saw an opportunity to help solar brands connect with people more effectively through video—without cookie-cutter templates or misleading short-term marketing tactics that undermine customer experience and trust.
That’s why I started Solar Ad Lab–to help solar marketers connect with homeowners in a genuine way that is a win win for the business and homeowner–just like solar.
Kevin Barber CEO, Creative Dir.
Interested in learning more about our offerings? Book a call
We’ll learn about you, share relevant samples, and come up witha. quick launch strategy to test the impact in concrete data & results, so you can know whether to move forward with investing more heavily. wehther ctv, fb, ig,- we tailor it to your< also mention pilot programs > highlig